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Price - Coggle Diagram
Price
price leadership
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customer perceive there aren't many substitutes for the products dominant firms set their own price for it
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loss leader pricing
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the purpose into entice customers to but products with hight profit margins in addition to purchasing a product of loss leader
mark up
refers to the extra amount charged by a business on top of its units cost of production to earn a profit margin
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predatory pricing
temporarily setting very low prices that rivals (small businesses) can't compete at a profitable level
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