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Points - Coggle Diagram
Points
Event
Birthday
Anniversary
first time achiever
Ad hoc
Activation
Productivity
Not churn
Only before they become inactive
Drive general behaviour
Sharing
Training
Installing
compensation and sales tools
ensure incentive has relevant earning
using tools
incentives to stretch & behavioural change
incentive teaching to fish, not giving the fish
What is the role of incentives
driver of rightbehaviour
growth
incentive v reward
reward good behaviour
incentivise to stretch
personal challenges
9 per qtr 3 per month
Designed to encourage behaviour that helps them grow
Npd
Installing avon on
Placing an order via
Active in 3 consecutive campaigns
New categories
Recognising existing behaviour
What does a rep need to grow in a sustainable way
give the skill to grow
importance of sales tools and training
How does this look by segment
behaviour points and challenge points