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CHAPTER 1 INTRODUCTION TO RESEARCH - Coggle Diagram
CHAPTER 1
INTRODUCTION TO RESEARCH
What Is Research?
A investigation or study to find a solution of a problem based on situational factors.
Research is the scientific investigation of the truth in discovery of solutions.
A methodical search for information in order to acquire a clear picture of the underlying problem is known as research.
The former is a prefix that means "again, anew, or over again," while the latter is a verb that means "to inspect attentively and carefully, to test and try, or to probe
Purpose Of Research
The investigation of a subject
The explanation of a phenomenon or a behaviour
A phenomenon's description
TYPES OF RESEARCH:
OBJECTIVES
PERSPECTIVE
CORRELATIONAL
STUDY
DESCRIPTIVE
STUDY
EXPLANATORY
RESEARCH
EXPLORATORY
RESEARCH
WHY DO WE NEED A
RESEARCH?
In addition, research helps managers to identify the viable alternative among several alternatives available for effective decision-making.
The importance of research to managers is that it enables them to make more effective and efficient decisions for their organization.
Manager need researcher to make decision come across many managerial problems that are interrelated in various areas
CHARACTERISTICS OF A GOOD
RESEARCH
The goal of the study is clearly stated. There is no ambiguity at all.
Can generalizable things who has same characteristics
The research design is well-thought-out and well-understood.
The data analysis approach and statistical tests to be used are well-explained and justified.
TYPES OF RESEARCH : MODE
OF ENQUIRY PERSPECTIVE
QUALITATIVE
RESEARCH
Describe a situation, phenomenon, problem, or event
the information is gathered through
use of variables measured on nominal or ordinal scale
QUANTITATIVE
RESEARCH
Information is gathered using predominantly
quantitative variables
IMPORTANCE OF RESEARCH
In general, research gives the necessary information for managers to make well-informed decisions in order to solve challenges successfully.
The data presented could be the result of a thorough analysis of data obtained on the spot or data that was previously available (in the company, industry, archives, etc.)
The researcher evaluates the findings of the data analysis and conducts a thorough analysis of the pros and drawbacks of each proposed solution.
In addition, the researcher makes some recommendations for the manager's next line of action. As a result of the research, the management is able to make a better judgement.
BASIC ETHICS
Maintenance of privacy
Protection from harm
Coercion
Informed consent
Confidentiality
Sharing the findings
TYPES OF RESEARCH-
APPLICATION PERPESCTIVE
APPLIED RESEARCH
The aim of applied or action research is to solve a problem that already exists.
When a researcher wants to learn more about a specific subject, they conduct applied research.
PURE RESEARCH
The development and evaluation of concepts and theories is one of the objectives of research.
The researcher does fundamental research in order to add to the collection of knowledge in the field by establishing the theoretical explanation for the underlying problem.
DEFINITION
Research is the process of thoroughly identifying an issue, setting a target, gathering and analysing relevant facts in order to uncover the possible causes of the problem
Organized, systematic, data based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.