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Week 3: Macro and Micro-environments - Coggle Diagram
Week 3: Macro
and Micro-environments
Online marketplace: The macro-environment
Ethical issues
Accuracy
- is it correct?
Property
- who owns it and how can ownership
be transferred?
Privacy
- what information is held about the
individual?
Accessibility
- who is allowed to access this
information, and under which conditions?
Digital Laws
Brand and Trademark Protection
Intellectual Property rights
Disability and Discrimination Laws
Contract Law
Data protection and privacy laws
Online advertising law
Overview
Social forces
Technological forces
Economic forces
Cultural forces
Political forces
Environmental forces
Online marketplace: The micro-environment
Overview
Competitors
Intermediaries
Customers
Suppliers
Understanding consumers: Information / experience seeking behaviour models
Undirected information - seekers.
Directed buyers.
Directed information - seekers.
Bargain hunters.
Entertainment seekers.