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CUSTOMER NEEDS THAT DRIVE SERVICE INNOVATION - Coggle Diagram
CUSTOMER NEEDS THAT DRIVE SERVICE INNOVATION
Customer Definition of Value in product or serives
Get the job done
Accomplish distinct steps in getting the job done
Outcome measures succes
Emotional Jobs
What a person wants to feel
What a person avoids feeling
Value Creation
New Service Innovation
Core Service Innovation
Service Delivery Innovation
Supplementary Service Innovation
Experience Jobs of Customers
People want to experience
Competition
Nature
Physical Challange
Historical time period
Successful Service Strategy
Prioritize customer needs
Survey Customers
Measure importance and satisfaction
Calculate Opportunity
Uncover customer needs
Talk to customers
Ask the right questions
Quality jobs
Select the innovation focus
Select option to pursue
Who is the customer?
Investigate job or job area
Develop a service strategy
Unique and valuable position
Define the service concept
Main Lessons Learned
In terms of socio-economic impacts, positive spillovers do exist
There are different networking strategies depending
on the type of service
Competences and preferences involved in services innovation are essential