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Data Collection - Coggle Diagram
Data Collection
Questionnaires
Advantages:
Quick/Simple to gather information
Cheaper
Disadvantages:
Can be bias
Harder to analyse if its text.
Emails
Advantages:
Easy to distribute
Can be sent to many people at once
Disadvantages:
May be ignored/mistakenly sent to spam folders.
Limited options are provided
Sensors
Advantages:
One set up they can be left alone
Disadvantages:
Need a supply of electricity
May stop working without you realisng.
Interviews
Advantages:
Questions can be adapted
Human interaction can lead to more detailed/ honest answers.
Disadvantages:
Expensive
Hard to do interview many people; in short space of time
Consumer Panels
Advantages:
Likely to engage
Qtn the panel on specifics of product
Disadvantages:
Expensive
May not be diverse enough
Loyalty Schemes
Advantages:
Money-saving
Information is collected every time the customers purchases an item.
Disadvantages:
Might put off customers if hard to sign up
Need to be enough rewards incentivise loyalty.
Statistical Reports
Advantages:
Easy to find data
Saves time
Disadvantages:
May not be totally relevant to your problem
Not as accurate
Secondary Research
Advantages:
Saves planning time
Search engines such as Google can
find millions of links quickly
Disadvantages:
May take time wading through findings
May need to pay for data