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SHEIN - Coggle Diagram
SHEIN
Issues with the company
fast fashion
unnecessary amount of plastic being used
not ethical or eco-friendly
overworked and exploited employees.
Marketing
They use tiktok and influencers on social media to promote there products.
Ambassadors i.e Yewande Biala
Most of the marketing is digital
Target market
All ages, sizes, sexes and religion
Company information
Founder: Chris xu
They own romwe
based in china found in 2008 and spread to the middle east in 2016
Parent Company Shenzhen Globale grow E-Commerce Co. Ltd.
Finance
Cheap clothing
Underpaid employees
What they produce
Original brand but they also sell products from small business.
they sell all categories products e.g home, beauty, clothing, etc.
Competition
PLT, Boohoo, asos, Isawitfirst
Positive effects of the company
There on top trends and seasonal clothing
Highly accessible
Very affordable
Body positive
Multi cultural