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Researching Consumer Purchasing - Coggle Diagram
Researching Consumer Purchasing
Phase 1: Before you Shop
before you shop, you should find some background info
Become aware of the market place
obtain reliable info about similar products
Gather Info
Costs, options, consequences
Identify your needs
evaluate marginal cost and benefit
Phase 2: Weighting the alternatives
think about the other ways you can either buy it or if you can rent or borrow it
Compare prices
Do comparison shopping
Identify what's important to you
personal values
available time
amount of money you have to spend
convenience
pros and cons of item
Phase 3: Making the purchase
After researching and evaluating, some other decisions need to be made
compare financing options
know the real price
negotiate the price
Phase 4: After the Purchase
after the purchase you may have other costs and/or tasks
evaluate
negotiate
investigate