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5.2 - Coggle Diagram
5.2
Pro-active Innovation
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Radical approach, seeking a breakthrough that change nature of products and services.
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Reactive Innovation
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Low level of risk
Knowns are way more than the unknowns using existing infrastructure and technology in a known market
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Focused on existing technology and customers,
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Missed the opportunities to create new products and services to exploit the needs of an evolving customer.
What happened to Nokia, Kodak ?
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