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4 Objective - Coggle Diagram
4 Objective
Grow Subscriptions/GRPs
Content
New Content Success
Competition understanding
Pre launch Analytics
Post Launch analytics
Marketing Analytics
500/400
Channel mix
Campaign/Creative
City X Markets X campaign X creative
Automated
Attribution > Marketing > Organic> Notification
AVOD to SVOD
Winback
Inactive for more than 30 days
Product Anlytics
Payment funnels
New partnership onboarding smooth?
QOE experience
Grow Revenue/Save Cost
Pricing Strategy
Save server cost
Content ROI/What price should we buy
Systems makes sales team access our data falwlessly
Inventory management tool
Growing Ad REvenue
MAU MAV
Viewer to ad viewer
Grow Average views per viewer
Ad optimisation
Advertiser optimisation
Customer Satisfaction
Customer service
NPS
Current
To be State
AVOD to SVOD
Grow Retention
Retain existing customers
Grow engagement
Recommendations
Notification/Email
Contact Policy
Cross sell customer
Platform Curation Strategy
CTR
Thumbnail CTR
Promo