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Pretotype - Coggle Diagram

- - - - a good example of right it
    - - an
        engineering marvel but a market failure
        
        Determined not to make the same mistake twice
  - - - required a
        lot of upfront time and a significant investment in research and development
    - - pretend that they
        had such a prototype
  - - - pretotype
        ideas before building them
- - - - new product, a service, a book, a
        startup, a charitable organization, etc
      - Does not exist yet
      - right it
        
        the odds of success swing in your favor
      - Most new its fail
        
        One of the most wasteful and costly things you can do is to
        continue working on the wrong it
      - idea on the table
      - innovation to try
      - idea to test