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AIR ASIA - Coggle Diagram
AIR ASIA
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THE FUTURE
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Fernandes was planning to commence flights between Malaysia and India in 2005,
THE CULTURE
emphasized customer service, striving to make travelling easy, convenient, and fun for its ‘guests
operated out of a modest, unglamorous office space at Kuala Lumpur International Airport
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BACKGROUND
- New business model
operating a pair of leased 737-300s that flew between Kuala Lumpur and four other destinations
- Unprecedented Growth
AirAsia served twenty-eight destinations around the region, through over 400 domestic and international weekly flights
MANAGEMENT OF REVENUE, COST, AND EFFICIENCY
- The highest fare seats were sold close to the day of travel when time sensitivity outweighed price sensitivity
- Suggested that pilots avoid using their brakes as
long as possible upon landing, in order to save fuel
- Introduced online sales in April 2002
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COMPETITIVE THREAT
- Malaysian Hubs
- Thailand Hubs
- Challenges from Budget Airlines