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Ch. 7 Decision-making and advertising, Key Terms - Coggle Diagram
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Key Terms
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self-concept
The totality of thoughts and feelings that an individual has about him or herself, is stronger than the drive of the consumer Behavior
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social marketing
The use of marketing to solve a social problem, to promote a social good, or benefit Society
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subliminal advertising
Refers to messages transmitted in such a way that the receiver is not consciously aware of receiving it
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advertising
A form of communication intended to convince an audience to purchase or take some action upon products, information, or service, and so on
aesthetics
preference of certain styles and colors. a cultures' sense of aesthetics about art, beauty, taste, a philosophical stance affects what people buy
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cease-and-desist orders
A hearing, similar to a trial, takes place in which the company presents its defense. An administrative law judge presides, and the fppc staff attorney represents the commission.
consent decree
The FTC notifies The Advertiser that its advertisements are deceptive and ask the appetizer to sign a consent decree saying that it will stop the deceptive practice
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depreciation
Not only do you not want the product anymore, but it's not worth very much to anyone else
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impulse buying
Names to walk into a store or go to a web page and immediately buy something without taking the time to think of its ramifications
Such as costs, benefits, values, or needs
infomercials
Program long advertisements that can run for an hour or more for cooking products, Cosmetics, hair products, tools, and diet program / supplements
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Parkinson’s law
States that a job expands to fill the time available to complete the tasks, such as finding and purchasing a product
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price variation
Refers two situation when a single seller may charge the same consumer different prices at different times for the same item