Ch. 7 Decision-making and advertising

Key Terms

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ability to trade

advertising

aesthetics

association

authenticity

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brand/impression management

brand inertia

budget constraints

cease-and-desist orders

consent decree

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consumer payoff

counteradvertising (corrective advertising)

decision-making

decisions

depreciation

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identity marketing

impulse buying

infomercials

jingles

locking power

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Magnuson–Moss Warranty—FTC Improvement Act of 1975

Pareto principle (80-20 rule)

Parkinson’s law

price discrimination

price variation

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Public service announcements (PSAs)

puffery

rule of reciprocation

rules of thumb

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self-concept

self-esteem

slogans

social marketing

style

subliminal advertising

taglines

uniqueness theory

trading one good for another

A form of communication intended to convince an audience to purchase or take some action upon products, information, or service, and so on

preference of certain styles and colors. a cultures' sense of aesthetics about art, beauty, taste, a philosophical stance affects what people buy

a mental connection between ideas or things

The quality of being genuine and trustworthy

Conscious process in which people attempt to influence perceptions about other people's, Services, objects, or events

Find something without real attachment

The relationship between what someone can spend and what someone will spend

A hearing, similar to a trial, takes place in which the company presents its defense. An administrative law judge presides, and the fppc staff attorney represents the commission.

The FTC notifies The Advertiser that its advertisements are deceptive and ask the appetizer to sign a consent decree saying that it will stop the deceptive practice

An Impulse or positive result from searching and making the best choice

New advertising that is undertaken pursuant to an STC order for the purpose of correcting false claims about the product

a choice between two or more alternatives

conclusions or judgments about some issue or matter

Not only do you not want the product anymore, but it's not worth very much to anyone else

Consumers wear or display in their Home Products logos

Names to walk into a store or go to a web page and immediately buy something without taking the time to think of its ramifications

Program long advertisements that can run for an hour or more for cooking products, Cosmetics, hair products, tools, and diet program / supplements

Music

Memorability

Empower the FTC to obtain consumer redress when a person or film engages in deceptive practices such as false or misleading advertisement

States that 20% of the time is expanded produces 80% of the results and that 80% of the time expanded results in 20% of the outcomes

States that a job expands to fill the time available to complete the tasks, such as finding and purchasing a product

Different prices for the same products or service based on purchase and or the date

Refers two situation when a single seller may charge the same consumer different prices at different times for the same item

Messages on behalf of some good cause

Advertising that exaggerated the characteristics of a product

We try to repay what someone has given us

Principles that guide purchases

The totality of thoughts and feelings that an individual has about him or herself, is stronger than the drive of the consumer Behavior

The positive nature of our self concept

Short phases

The use of marketing to solve a social problem, to promote a social good, or benefit Society

A distinct qualities other product that sets it apart from other kinds

Refers to messages transmitted in such a way that the receiver is not consciously aware of receiving it

End messages

Proposes that individuals vary in the extent to which they wish to be different

Means people waste a lot of time on non productive activities

Such as costs, benefits, values, or needs

This includes the advertising agency as well as the manufacturer of the products

  1. Uniqueness theory proposes that individuals vary in the extent to which they wish to be different
  1. Impulse buying is encouraged by sellers by various means such as ketchup out displays of candy or magazines or add-ons from catalog or internet sales. Impulse items can be expensive items.
  1. Technological advances and technological Absolution play both apart in what is offered and what is replaced.
  1. Good decisions are indicators of good social progress. Consumers vary in their decision-making style and ability. Some seek Bargains; others are content to pay full price. Design, authenticity, quality, and appearance matters to some and not to others; price usually serves as a strong guide (but not the only guide) to purchasing.
  1. Gen Z and Millennials buy more organic products and move more often and rent than the general population. These are groups to watch as they have strong impacts on the economy.
  1. Puffery, exaggerated claims such as "the world's best pizza," is illegal
  1. PSA's, develop on a volunteer basis by advertising communication professionals, inform the public about critical issues such as drinking and driving and forest fires.
  1. The FCC rules limit the amount of commercial matter that can be aired in a children's television programming for an audience of children 12 years and younger.
  1. Advertising encourages competition and fosters economic growth, but it also ultimately cost the consumer. Consumers often find advertising irritating, objective Bull, and in bad taste, but this fairies by the consumers, religion, and Country.
  1. Puffed-up packaging and other techniques can deceive or disappoint consumers. The stcc can find companies for deception.