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the company - Coggle Diagram
the company
micro enviroment
marketing intermediaries
physical distribution firms
marketing services agencies
resellers
finacial intermediaries
competitors
potential
thread of new entrans
threat of subtitutes
external
bargaining power of buyers
bargaining power of suppliers
internal
suppliers
firms
individuals
publics
goverment publics
citizen action publics
media
local publics
general publics
financial publics
internal publics
the company
research and development
purchasing
finance
manufacturing
top management
accounting
customers
reseller markets
goverment markets
international markets
business markets
consumer markets
marco enviroment
demography
changing age stucture
chaning households
population growth
pressures for migrationand increasing diversity
politics
public policy
laws and regulations are created at different levels
EU regulations
regulations are changing
culture
core values
secondary values
different values and beliefs
economy
income distribution and changes in purchasing power
changing consumer spending patterns
chaning world order
nature
increased cost of energy
increased pollution and climate change
growing shortage of raw materials
government intervention in natural resource management
technology
technological environment characterized by:
fast pace of technological change
increased regulation
forces that create new technology
trends
positive
positive and negative
negative