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Being live at the right Time with the right amount of Budget, Being live…
Being live at the right Time with the right amount of Budget
Can we determine over & underinvesting?
Yes
Over-
Under-
No
Can we determine if there's a right and/or a wrong time for media-spendings?
Yes
No
Being live at the right Time with the right amount of Budget
(Wechselwochen do not have a higher consumption volume in media spending time or subsequent Adstock.)
Amazon Visitors are on the Platform to buy anyway, thus the campaign is not converting but leveraging pre-existing Buying Intention.
Every Placement not bid on is a present to Phillips and a lost costumer.
We need Sales not ROAS. The Total Sales of Peak Events does not come close to the total sales during all normal runtime.
Sufficiency
Input
Incremental Spend
Budget
Time
FC
Audience
Bid
Placement
Output
Incremental Sales
Price
Volume
Traffic
Conversion Rate
Audience Potential
-