Please enable JavaScript.
Coggle requires JavaScript to display documents.
Week 2: DMC - Coggle Diagram
Week 2: DMC
Digital Marketing in the age of the internet Giants (Google and Facebook)
Facebook
Ability to reach and impress different type of consumers and customers with specific interests and behaviours making it a favourable environment to market your company products and services
Run advertising, create community of brand loyalties, chat with consumers through messaging, build relationship & measure results
Ability to reach mass audience : 2 billions people use Facebook platform on a daily basis globally and in Vietnam, there are 40 - 45 million monthly active users.
Google
Own Youtube - no#1 video platform in Vietnam
Search Engine enables marketers to connect to their target consumers and customers who are looking for useful information online
Is THE homepage of consumers, customers, markters, business and brands, THE backbone of brand websites
Run advertising, predict consumers trends (search trends), understand consumers journey on the world wide web (where they click next), and track performance of your marketing efforts.
Marketing is really about people not just technology
Traits & Trends of the Digital Consumer
The principle of “Always On”
Always on connectivity at scale
Always on connectivity at scale
Always on connectivity at scale
Advertising through the Ages
Digital marketing communication applications
An advertising medium
A direct-response medium
A platform for sales transactions
A lead-generation method
A distribution channel
A customer service mechanism
A relationship-building medium
Benefits of digital marketing - The 5Ss
