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Chapter 7 - Coggle Diagram

- - - - Dividing them by the type of market they represent
        
        business
        
        B2B
        
        consumer
        
        B2C
    - - referring to markets either as
        
        those who actually use the product (users)
        
        influencers, those people who help the buyer make a brand choice (children, trendsetters, family, and friends)
        
        those who shop for and purchase the product (purchasers or customers)
  - - - By geographics
        
        International
        
        national
        
        state
        
        city
        
        climate
        
        urban/rural
    - - By psychographics
        
        lifestyle
        
        personality
        
        social class
    - - By life stage
        
        living situation
        
        discretionary income
        
        age
    - - By behavioral characteristics
        
        user status
        
        brand loyalty
        
        usage rates
    - - By demographics
        
        gender
        
        ethnicity
        
        religion
        
        income
        
        education
        
        household size
    - - By benefits sought
        
        specific problems solved by product
        
        specific benefits offered
- - - - sociodemographic segments
        
        Trends and Fads