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why brand awareness are important ?, The effect of customer satisfaction…
why brand awareness are important ?
who ?
business owner
customer
employee
what ?
branding generates new customer
improve employee pride and satisfaction
creates trust within marketplace
customer can gain new knowledge about the product
where ?
social media
email marketing
digital marketing
live events
advertising
problem statement
to identify why brand awareness are important to business owner, customer and employee
the effect
inaccurate brand perception
no awareness
a non engaged audience
The effect of customer satisfaction towards brand trust and brand loyalty to Apple iPhone
who ?
18-25 years
26- 35 years
45 and above years
36-45 years
female and male
workers and student
what ?
Camera quality
brand image
Switching cost
Durability
Battery life
Features
Sound quality
Perceived quality
Brand loyalty
Price
Problem Statement
To identify the effect of brand quality, Perceived Brand Quality, Customer Satisfaction, and Brand Image on customer's brand loyalty
where?
the place where the questionnaire will be run: Selangor, Penang, Seremban
the platform for questionnaire: google form
when ?
the release of new iphone (features, quality, technology, models)