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Pre-Launch Requirements - Coggle Diagram
Pre-Launch Requirements
Core Projects
Community Launch Event
Event Ops
Press Release
Dreamer preparation
Invitee Management
Authentic Invitations
Media Ops Management
Live Media Capture
Pre-arranged Social Handshakes
Full Website
Web Content
Testing and Finalization
SEO
Leadership Launch Event
Authentic Invitations
Invitee Management
Dreamer Preparation
Protocol Pre-engagement
Event Ops
Pre-cooked Social Media
Pre-arranged Social Handshakes
Live Media Capture
Media Engagement / Interview Management
Media Ops Management
Scenario Mapping / Pre-planned Pivots
UGC Social Campaign
Pre-cooked Social Media
Trailer Video
Concept
Delivery
Digital Placement and Amplification via Advocates
Internal Systems
Project Management Setup
Simplified Approval / Decision Support
Media Operations
Media Kit
Talking Points
FAQ
Boilerplate
Media Operations Setup
Press Office Setup
Roles & Responsibilities
Direct Lines of Ownership
On-the-ground Rehearsals and Preparation
Weekend / Evening Rotation
Rapid Response to Media Enquiries
Media Monitoring & Social Monitoring
Setup
Continual Adjustment
Reporting Cadence
Spokesperson Preparation
Spokesperson Matrix
Spokesperson Preparation Packs
Media List
Develop Master Media List
Tag and Categorize
Tier
Geography
Sector
Reputation Management
Delivery
On-Call Crisis Team
Media and Social Monitoring
Follow Crisis Playbook
Preparation
Crisis Preparation Sessions
Crisis Workshops
Crisis Playbook Development
Crisis Alignment with Ops and Expo
Crisis Scenario Modeling
Media Tours
Preparation
Pre-planned Routes
Varying Lengths / Focus Areas
Delivery
Marketing Delivery
Social Media Ongoing Posts
Core Ongoing Campaign
Campaign Concept
Digital Campaign Delivery
OoH Campaign Delivery
Email Marketing
List-Building Strategy
Partner Engagement / Email Shots to Partner Databases
Digital CTA
Email Campaign Setup
Delivery Ongoing Email Marketing
Repeating Content Development
Partner Engagement
Advocacy Engagement
Advocacy Ecosystem Identification
Advocate Pre-Engagement
Advocacy Kit Development
Assets
Handles
Other Advocate Kit Elements
Pre-Arranged Advocate Posts / Handshakes
Guest Experience
Training Manual
Training Support
Secrete Shopper / Ongoing Optimization
Media Assets
Asset Library System Setup
Photo / Video Capture (Authentic)
Media Library Categorization and Tagging
Live Media Capture Process and Delivery
Stakeholder Engagement
Map Stakeholder Ecosystem
Assign Owners
Pre-Engage
Setup Social Hand-shake Moments
Expo Ops Center
Direct Line of Engagement
Morning Briefing Meetings
Joint Opportunities
Receipt of VVIP Info and Media Contacts
Protocol Offices
Identify Office PoCs
Owners for PoCs
Pre-Engagement and Alignment
On-the-ground PoC Owners Prepared for Main Events
Dubai Media Office
Create Engagement Approach and Cadence
Engage and Align Continually
Media Delivery
Identify Exclusive / Embargo Pitch Targets
Pitch Media
Prepare Spokespeople
Spokesperson Training
Media Prep Packs for Each Interview
Follow-Through with Interviews / Article Appearance
Delivery Interviews
Reporting
Internal Reporting Setup / Delivery
Management Reporting
HH / Senior Leadership Reporting