Please enable JavaScript.
Coggle requires JavaScript to display documents.
CHAPTER 1: EVENT PLANNING AND MACRO OVERVIEW - Coggle Diagram
CHAPTER 1: EVENT PLANNING AND MACRO OVERVIEW
INTRODUCTION
Described as a public assembly for the purpose of celebration, education, marketing, reunion.
A occasion which sometimes happens or sometimes needs to be done to organize in the same.
FEATURES OF EVENT
Labour- intensiveness
Perishability
Ambience and service
Rituals and ceremony
Intangibility
Personal contact and interaction
Uniqueness
Fixed time scale
PURPOSE OF ORGANIZATION
FOCUSING THE TARGET MARKET
IMPLEMENTATION OF MARKETING PLAN
BRAND BUILDING
PROCESS OF EVENT PLANNING
DELEGATION
COMMUNICATING WITH MEDIA
MATERIAL MANAGEMENT
EVENT MARKETING
DECIDING THE VENUE
OFFICE MANAGEMENT
SELECTING AN EVENT
EVENT DAY MARKETING
SIZES OF EVENTS
HALLMARK EVENTS
Design to increase the appeal of specific tourism destination or region
MAJOR EVENTS
Attract significant local interest and large number of participants as well as generating significant tourism experience
MEGA EVENTS
Largest events and generally targeted at international markets
MINOR EVENTS
The type of annual or one-off events such as meetings, parties, celebration, award ceremonies, sporting finals, community and social events
SCOPE OF EVENTS
Exhibition and fairs
Festivals
Commercial marketing and promotional
Fund raising and charitable
Government and civic
TYPES OF EVENTS
FUNDRASING
Run by enthuasiastic local committees or non-profit organizations to serve a charitable cause
MEETING, CONFERENCES, AND EXHIBITIONS
Academic conferences, corporate meetings, association meetings, government meetings and exhibition and trade shows
FAMILY EVENTS
Weddings, birthday party, graduations, funerals
COMMERCIAL, MARKETING, AND PROMOTIONAL EVENTS
To differentiate the product or service from competitors
MISCELLANEOUS EVENTS
MATTA Fair, beauty expo, Homedec Kuala Lumpur Events
SPORTING EVENTS
Music tours and live shows, concerts, theater, food festival
SPORTING EVENTS
Olympic games, The World Cup, The Melbourne Cup
IMPORTANCE OF EVENT MANAGEMENT
Inflow of creative ideas
Encourages creativity
Develops leadership qualities
Provides career opportunities
PEOPLE INVOLVED IN EVENT MANAGEMENT
EVENTS MANAGERS
TECHNICAL STAFF
DECISION MAKERS
KEY DECISON MAKERS
EVENTS BOARDS
EVENT DIRECTOR
EVENTS SPONSORS
PARTNERS
ESTABLISING OF POLICIES AND PROCEDURED
VENDOR MANAGEMENT
PUBLIC SAFETY
FILM, FOOD, SOUND POLICY
TRANSPORTION
CASH HANDLING
ROLES AND RESPONSIBILITIES EVENTS MANAGERS
CHOOSING THEME
GOAL SETTING
SELECTING AN EVENTS
SAFETY MEETING AND IN SPECTION
SANITATION AND HYGIENE
PRAPERING EVENT RECORD
DELOPING RECORD KEEPING SYSTEMS
ACTION SHEETS
CHECKLIST
RESPONSIBILITY CHART
RUN SHEETS
CONTACT SHEET
QUALITIES AN EVENT MANAGERS
ABILITY TO WORK UNDER PRESSURE
GOOD NETWORKING SKILLS
GOOD IN COMMUNICATION