The magical Art of storytelling
The Angels Cocktail (Hormones)
dopamine
more focus
memory
more creative
oxitocin
more trusting
bonding
released by all stories / suspense
more relaxed
create e
The devils cocktail (hormones)
Adrenalin / cortesol
critical
bad decisions
memory impaired
Functional Storytelling
everyone is a good storyteller
write your stories down
index / categorize them
which hormones do they release (use appropriate stories)
you just don't belive it
you come across many good stories
The effect of stories
experiment by rob walker
went online and bought 200 products for less than a dollar
got 200 authors to attach stories to them
he went on to sell them for 8800 dollars
merchandise
10 billion dollar industry
no objective reasoning skills
because of the release of hormones
because of emotional investment
stories are attached to the products
what emotions do they release
where are they appropriate/ benefitial to use
value gets assigned to things even though they do not have value
rob walkers experiment applies
endorphine
more creative
focused
more relaxed
gets released through laughing
generally not favorable