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The magical Art of storytelling - Coggle Diagram
The magical Art of storytelling
The Angels Cocktail (Hormones)
dopamine
more focus
memory
more creative
released by all stories / suspense
oxitocin
more trusting
bonding
more relaxed
create e
endorphine
more creative
focused
more relaxed
gets released through laughing
The devils cocktail (hormones)
Adrenalin / cortesol
critical
bad decisions
memory impaired
generally not favorable
Functional Storytelling
everyone is a good storyteller
you just don't belive it
write your stories down
you come across many good stories
index / categorize them
which hormones do they release (use appropriate stories)
what emotions do they release
where are they appropriate/ benefitial to use
The effect of stories
experiment by rob walker
went online and bought 200 products for less than a dollar
got 200 authors to attach stories to them
he went on to sell them for 8800 dollars
merchandise
10 billion dollar industry
because of emotional investment
stories are attached to the products
rob walkers experiment applies
no objective reasoning skills
because of the release of hormones
value gets assigned to things even though they do not have value