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CHAPTER 1 EVENT MANAGEMENT MACRO OVERVIEW - Coggle Diagram
CHAPTER 1
EVENT MANAGEMENT MACRO OVERVIEW
event can be describe as a public assembly for the purpose of celebration, education, marketing, reunion and so on.
features
uniqueness
intangibility
ambiance and service
labour-intensiveness
fixed time scale
perishability
rituals and ceremony
personal contact and interaction
scopes
commercial marketing and promotional
exhibition and fairs
festivals
fund raising and charitable
government and civic
sizes
mega events
largest events ang\d generally targeted at international markets
hallmark events
to increase the appeal of specific tourism destination or region
major events
attract significant local interest and large number of participants as well as generating significant tourism experience
minor events
annual or one-off events such as meeting or parties that consists by small number of people
types
sporting events
attract international sports men and women at highest levels. such as Olympic games.
sporting events
music tours and live shows, concert, theater and food festival
commercial, marketing and promotional
to differentiate the product or service from its competitors
meeting, conferences and exhibitions
academic conferences, corporate meetings and association meetings.
fundraising
run by enthusiastic local committees or non-profit organizations to serve a charitable
family events
weddings, birthday party, graduations and funerals
miscellaneous events
MATTA fair and beauty expo
purpose of organizing an events
brand building
focusing the target market
implementation of marketing plan
importance
develops leadership qualities
encourages creativity
inflow of creative
provides career opportunities