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MARKETING - Coggle Diagram
MARKETING
Role of marketing
S - Strategic role of marketing goods and services
T - Types of markets
consumer
intermediate
industry
niche
mass
I - Interdependence
with finance
with hr
with operation
P - Product, selling, marketing approaches
Influences on marketing
C - Consumer laws
Psychological
Strucural
Sociocultural
Government
E - Ethical influences
F - Factors influencing customer choice
Marketing processes
Si - Situational analysis
M - Market research
E - Establish market objectives
I - Identifying target markets
D - Developing marketing strategies
I - Implementation, monitoring, and controlling
Marketing Strategies
7Ps
Product
Price
Promotion
Place
People
Process
Physical evidence
G - Global marketing
E - E-marketing
Differenciation
segmenting based on
demo
psy
geo
socio
lattero
Marketing Approaches
Production
Selling
Market Types
Niche
Resources
Consumer industrial