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MARKETING - Coggle Diagram
MARKETING
Marketing Process
SWOT Analysis
Weaknesses
Opportunities
Strength
Threats
Product Life Cycle
Growth
Maturity
Introduction
Decline
Market Research
Methods
Survey
Observation
Experiment
Sources
Primary
Secondary
Analysis
Establish Market Objectives
Increase Market Share
Expand Product Mix
Maximise Customer Service
Identifying target markets
Mass Market
Market Segmentation
Niche Market
Developing Marketing Strategies
Price
Place
Product
Promotion
Place
Physical Evidence
People
Implementation, Monitoring, Controlling
Developing Financial Forecast
Cost Estimate
Revenue Estimate
Comparing Actual vs Planned Result
Sales Analysis
Market Share Analysis
marketing Profitability Analysis
Role of Marketing
Strategic Role of Marketing
Profit Maximization
Marketing Plan
Interdependence
Operations
Finance
HR
Approaches
Production approach
Selling approach
Marketing approach
Types of Markets
Resource Market
Industrial Market
Intermediate Market
Mass market
Consumer Market
Niche Market
Marketing Strategies
7Ps
Product
Place
Distribution channel
Promotion
Promotion mix
Advertising
Personal selling and relationship marketing
Sales promotion
Publicity and public relations
Price
People
Processes
Physical evidence
Global marketing
E marketing
Market segmentation
Influences of Marketing
Consumer law
Australian Consumer Law
Mirror protections in the ASIC act
Enforced by the ACCC as law of the Commonwealth
Applied by the Competition & Consumer Act 2010
Implemented by Competition & Consumer Act 2010
Enforced by the State and Territory consumer agencies as State of territory laws
Applied by each State and Territory's application Act as a law of each State and Territory
Competition & Consumer Act 2010
To protect consumers against undesirable practices
To regulate certain trade practices
Deceptive & Misleading Ads
Fine print
Before and after ads
Test and surveys
Country of origin
Packaging
Special offer
Bait and switch ads
Dishonest ads
Price Discrimination
Implied Conditions
Consumer guarantees
Acceptable Qualities
Warranties
Ethical influenes
Ethical Criticisms
Creation of needs
Stereotypical images of males and females
Use of sex to sell product
Product placement
Invasion of privacy
Truth and accuracy in advertising
Untruths due to concealed
Vaue Statemets
Exaggerated Claims
Good taste in advertising
Products that may damage health
Sugging
Government Regulation
To protect consumers
To protect businesses
Leads to consumer trust
Promotes competition and fair trade
Encourage business to do right thing
Promote competition and Crete more equal playing field
Factors influencing consumer choices
Psychological
Perception
Motives
Attitudes
Personality
Self-Image
Learning
Sociocultural
Social Class
Culture
Family
Reference Groups
Government
Economic
Boom
Recession