Tribes are categorisations and themes, allowing users to find content most relevant to their area of interest. These range from Tribes dedicated to particular makes and models, to Tribes about road trips, engineering and even remote-controlled cars. The website launched in November 2016, under Ernesto Schmitt, Jeremy Clarkson, Richard Hammond and James May to much fanfare, with several selected tribe leaders to get things started. These early adopters started their tribes a week ahead of the full release to allow new fan-made tribes to reach maturity before the masses were allowed entry. Each tribe has a specific theme and members join whichever tribe fits their personal tastes. Some Tribes are run by automotive celebrities such as Mark Webber, Damon Hill, and many others.
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