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Marketing - Coggle Diagram

- - - - Primary
        
        Surveying
        
        Observation
        
        Experimenting
      - Secondary
        
        Internal
        
        External
  - - - Branding
      - Packaging
      - Product quality
  - - - Sales analysis
      - Market share analysis
      - Marketing profitability analysis
    - - Improving the product and its features
      - Changing the price
      - Changing the level of promotion
      - Expanding or reducing the amount of distribution channels
      - Product deletion
- - - - supplier of money
    - - Right staff are employed
    - - having goods or services ready
    - - all sections of the business are involved in satisfying a customer’s needs and wants while achieving the business goal.
  - - - focus on business production of goods and services
    - - selling because of increased competition
    - - (stage 1): focus on finding what customers want and satisfying their needs.
      - Stage 2
        
        Corporate social responsibility (CSR)
        
        Customer oriented
        
        Relationship marketing
  - - - Satisfying existing customer wants
      - Revenue generating
      - Bring customer and seller together
  - - - Marketing: a broader sense
      - Selling: set of activities that salespeople undertake to assist customers’ buying decisions
- - - - Perception
      - Motives
      - Attitudes
      - Personality & self image
    - - Social class
      - Culture & subculture
      - Family & roles
      - Reference (peer) group
    - - Boom/upswing
      - Bust/downswing/recession
    - - Regulatory forces: laws (statues) & regulatory bodies
      - Financial penalties
  - - - To protect consumers against undesirable practices, such as misrepresenting the contents of products, their place of production, and misleading and deceptive advertising
      - Regulate certain trade practices that restrict competition
    - - Warranties
      - Implied conditions
      - Price discrimination
      - Deceptive and misleading advertising
  - - - Creation of needs
      - Stereotypical images of males and females
      - Use of sex to sell products
      - Product placement
      - Invasion of privacy