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MARKETING - Coggle Diagram
MARKETING
Strategies
Product
Price
Cost
Market
Competition
Skimming
Penetration
Loss leaders
Price Points
Place
Promotion
People
Place
Physical evidence
Global marketing
E-marketing
Market segmentation
Psychographics
Geographic
Demographic
Behavioral
Process
Establishing market objectives
SMART
Align to business objectives
Identifying target markets
Developing marketing strategies
Price
Place
Promotion
Product
Market research
Primary Data
Secondary Data
Data Analysis and Interpretation
Implementation, monitoring, and controlling
Situational analysis
SWOT Analysis
Product Life Cycle
Role
Approaches
Production
Selling
Types of Markets
Resource
Industrial
Intermediate
Mass
Resource
Marketing
Consumer
Niche
Interdependence
Strategic Role
Influences
Consumer Laws
price discrimination
implied conditions
Deceptive/misleading advertising
Warranties
Ethical and legal Aspects
Product may damage health
Fair competition
Truth, accuracy, and good taste in advertising
Factors Influencing Customer Choice
Economic
Government
Sociocultural
Psychological