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The Marketing Environment - Coggle Diagram
The Marketing Environment
Micro-environment
Company
Customers
Competitors
Suppliers
Marketing intermediaries
Resellers: Distribution channel firms that help the company find customers or make sales to them.
Physical distribution firms: Help companies stock and move things to their destination.
Physical distribution firms: Help companies stock up and move things to their destination.
Marketing service agencies: Help companies target and promote their products to the right market.
Financial intermediaries: Help finance transactions or insure against the risks associated with buying and selling goods.
Publics
Financial, media, government, citizen action, local, general and internal.
Macro-environment
Demographic: The study of human size in terms of size, density, location, age, gender, face, occupation and other statistics,
Changing family structures, changing age structure, world population growth, generat.ional differences and geographic shiftd
Economic
Income distribution, changing spending patterns, unemployment, inflation, exchange rates and interest rates.
Natural
Technological
Political legal
Societal
Core and cultural
SWOT Analysis
Strengths, weaknesses, opportunities and threats.