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Chapter 4 - Coggle Diagram
Chapter 4
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personal preference
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loss of control, time and trouble, personal sacrifices etc.
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organic growth
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by expanding product range, or no. of business units and location
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joint ventures
a commercial arrangement between 2 or more participants who agree to cooperate to achieve a particular objective
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nature of product
if a product is large and technologically complicated, firm will usually be larger because of the resources needed to make it
strategic alliance
an arrangement between 2 companies to undertake a mutually beneficial project while each retains its independance