Please enable JavaScript.
Coggle requires JavaScript to display documents.
International Marketing-Globalization - Coggle Diagram
International Marketing-Globalization
untill travel + comm.expand-homogeneous world
converging cultures;people living similar lives
Starbucks,Google,MTV, etc
:
causes of globalization; implication for global mkt'g
flight-key factor for globalization
affordable,preferred,farther+quick,face-to-face business
News + Entertainment
worldwide programs -int'l brands
universal appeal=common experiences
create global society
advertising
works thru media
potent marketing tool
spreads ideas quick + effective
politics
social+economic barriers dissolved
ex, European Union
government's consult/act on world pr.
dicrease idealogical difs news-common culture
implication of globalization 4mk'tg
mr'ktg never be universal
local values+buy behaviors
global v. local=universal v. particular
regional mgr responsibility;product has local appeal
different communication styles
high context
ex. Asian, Hispanic
mrk'ng mistakes
Instant coffee to France
campbell Soups to Europe
same lang+ culure is not same message