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MARKETING - Coggle Diagram
MARKETING
process
Situational Analysis
SWOT analysis
Product life cycle
Market Research
Primary Data
Data analysis and interpretation
Secondary data
Identify Target Markets
Establishing Market Objectives
SMART
Align to business objectives
Implementation, monitoring and controlling
Marketing Strategies
Price
Place
Product
Promotion
role
strategic role
interdependence
types of market
resource
mass
niche
industrial
consumer
intermediate
approaches
production
selling
marketing
strategies
market segmentation
psychographic
demographic
geographic
behavioural
e-marketing
global factors
global branding
global pricing
global marketing
7ps
place
distribution channels
channel choise
physical distribution issues
price
pricing method
pricing strategy
product
promotion
promotional mix
communication process
people
physical evidence
process
influences
factors influences customer choice
psychological
sociocultural
economic
government
consumer law
deceptive and misleading adv
price discrimination
implied conditions
warranties
ethical influences
truth, accuracy, and good taste in adv
products that may damage health
engaging in fair competition
sugging