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CHAPTER 1: Introduction of SMA - Coggle Diagram
CHAPTER 1: Introduction of SMA
B. Strategic management process
Operational management
Strategic management accounting and
Line manager
in service industry
in public sector
Strategic management
Analysis -> planning + choice -> Implementation -> Evaluation
A. Value
Stakeholders value
customer
Other stakeholders
Shareholders
Corporate social responsibility
C. The role of SMA
Role
Skill set
D. Challenges
Challenges
Manage resources
innovation
Technology
Cause of business environment change
Technology
Capital equipment
faster production, Lower cost
ICT
Better communication, better data storage
Cloud, big data
Subtainability
Stakeholders
Ethics
Environment management accounting
Gobal economy
Structural change
Inflation, Ex rate, tax barrier
Globalization
More competition, lower tax, lower cost
Economic turmoil
GFC, Corona
Internal structure
Joint ventures
Virtual office
Global team
Outsourcing (3rd suppliers) vs. offshoring (Move a department to cheap country)
Management report
Faster report
Flatter hierarchies
E. Analytical techniques
Value analysis
Product life cycle
Introduction-> Growth-> maturity->Decline
BCG
SWOT
5 forces Porter
Current competition
Power of customer
Alternative product
Power of supplier
New entrant
Industry value chain
PEST/ PESTEL
Organization value chain/Porter value chain
Primary activities
Inbout-> Production-> outbound-> Sales& marketing-> Service
Support activities
Finance, Hr, IT, R&D