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13 M. Fund. - Developing a Global Vision - Coggle Diagram
13 M. Fund. - Developing a Global Vision
Global vision
Using effective global marketing strategies
Awareness of threats from foreign competitors
Recognizing and reacting to international marketing opportunities
Importance of Global Marketing
Exports
30.1% GDP
Imports
33.8% GDP
Global Marketing
no more domain of large multinationals
Technology has enabled large, medium, and small businesses to see the world as a large opportunity
Inshoring
Returning production jobs to Canada
Outsourcing
Sending Canadian jobs abroad
Cost savings
Benefits of Globalization
Developed Countries
Spurs Competition
Raises productivity and living standards
Expands economic freedom
Less Developed Countries
Access to export markets
Access to advanced technology
Access to foreign capital
Breaking monopoly of inefficient labour