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12 M. Fund. - Coggle Diagram
12 M. Fund.
Effective Strategic Planning
Continual Attention
Management Commitment
Creativity
Implementation
Process that turns the plan into action
Can be a source of failure
Place Strategies
Making the products available when and where the customer wants them
Physical distribution
Storing
Transporting
Promotion Strategies
Introduce, facilitate, or sustain conversation and community between company and customer
Integrated marketing communications
Public Relations
Sales Promotion
Direct Marketing
Personal Selling
Advertising
Digital Marketing