Please enable JavaScript.
Coggle requires JavaScript to display documents.
9 M. Fund. - Strategic Planning - Coggle Diagram
9 M. Fund. - Strategic Planning
Strategic Planning
+
Evolving Market Opportunities
Organization's Objectives and Resources
Decisions
Strategic
Wider in scope
Longer in Orientation
Made at all three levels
Affect long-run course, allocation of resources, and financial success
Tactical
Short Term
Narrow in scope
Limited impact of long-run profitability
Made at the operational or marketing level
Directed from strategic decisions made at the corporate level
Corporate Planning
Defining the business Mission
What value do we provide for customers?
Establishes boundaries for all decisions
Foundation
SWOT
Analysis
Internal
Management
Marketing
Financial
External
Economic
Social
Regulatory
Technological
Competitive
will result in themes that can take the form of alternative growth strategies
Growth Strategies
Ansoff's Strategic Opportunity Mix
Current Market
Market Penetration (Current Product)
Product Development (New Product)
New Market
Market Development (Current Product)
Diversification (New Product)