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5 M. Fund. - Coggle Diagram

- - - - Upward Mobility
      - Work Ethic
      - Self-sufficiency
      - Fairness
      - <- Results in
        
        Perception of Canadians by Others
        
        Family-oriented
        
        Conservative
        
        Trustworthy
        
        Eco-conscious
- - - - pressures consumers to make more economical purchases and still maintain their standard of living
      - is a measure of the decrease in the value of money, generally expressed as the percentage reduction in value since the previous year, which is the rate of inflation
        
        An inflation rate of 5 percent means 5 percent more money is needed today to buy the same basket of products that was purchased last year
    - - consumers consider the price-value relationship deliberately before making purchases
      - negative growth
      - occurs when the gross domestic product falls for two consecutive quarters
      - to cope durind recession
        
        Increase use of couponing
        
        Group couponing sites
        
        consumers switch to store brands, which on average cost less than manufacturers' brands