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CONVENTION BUREAU (Elena Altemir), How a Convention Bureau can…
CONVENTION BUREAU
(Elena Altemir)
Definition
Public entity that is responsible for promoting the destination.
text
Necessary to develop a MICE destination
The product is the event & the destination
"NEVER ORGANIZE, ONLY PROMOTE"
Tasks
1. Promote Barcelona
2. Educational Trips (Family Trips)
3.Site Inspection
4.Sales visits to the markets of interest
Barcelona Convention Bureau
Budget in 2019: 54,2M
Values
Culture
Gastronomy
Insfrastructures
Climate
History
Architecture
Lifestyle
Accessibility
BCB Management
Destination
Marketing and coommunication
Buyers
Sales & Promotion, building trust for BCN
Business
Strategy & Innovation
The Barcelona Convention Bureau is a 100% public entity but working together with the private sector, as the associated members are most of them private companies.
Clients :silhouette:
Associations
2 clients
Delegates
Association (board of directors)
Self-financing
Registration fee, sponsors, stands
Corporate
1 client
The company. It decides, strict format
Suppliers :silhouettes:
Organizers
DMC's, PCO's, Meeting planners, event organizers...
Meeting Facilities
Congress & exhibition center, hotels, lecture halls, venues...
Events services
Catering, restaurants, transportation, AV, Hostesses, decoration...
"Every country expect different things, so you have to give them different treats"
VALUE CHAIN
All the members who make the event posible
Catering, AV equipment, light & sound, hostess, artistic productions etc...
Why is the events world so profitable
Any event requires many providers of different sectors (catering, venues, accomodation, activities...)
Much money per person per day
Clients = wealthy companies and associations
HUGE IMPACT
How a Convention Bureau can be sustainable :recycle:
The big challenge nowadays
- Include volunteer activities in your events
- Decentralize the touristic visits going to secondary destinations
Members of BCB
People pay every year to be part of it
Pass a process of analysis, selection and quality control
No low quality members accepted
Stamp of quality
Professionalism and specialization