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2 M. FUND. - Coggle Diagram
2 M. FUND.
Key Marketing Terms
Market segments
Building relationship
Customer value
The relationship between benefits and the sacrifice to achieve the benefits
Marketers intersted in customer value
products that perform
loyalty programs
avoid unrealistic pricing
give consumers the facts and the opportunity to learn more
offer an organization-wide commitment to service and after-sales support
partner with consumers to co-create experiences that consumers want
Marketing Mix
Exchange
People giving up one thing to receive another that they would rather have
The Marketing Mix
Price
Promotion
Product
Place
Skills needed Marketing Career
Analytical
Collaborative
Communication
Decision Maker
Skills Learned
How to research trends
How to create an offering
How to understand needs
How to communicate benefits