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1 M. FUND. - Coggle Diagram
1 M. FUND.
The Evolution of Marketing
Marketing Company Orientation
Marketers work to understand the segments
Segments become targets
Customers are grouped into segments
Persuasion and marketing become intermixed
Societal Marketing Orientation
What if giving what the consumer wants is actually not good for the consumer or for the environment...
Let to new movements
Reduce waste
Greater awareness of dietary and safety issues with products
Recycling
Sales Orientation
Convince the consumer to buy
The focus is on the hard sell
Customer choice exists
Relationship Marketing Orientation
From "interruption to interaction"
Production Orientation
"If you build it, they will come"
Engagement
Customer Satisfaction
Focus on delighting the curtomer
Retention
Great ROI - 2% increase in retention is equal to a 10 % decrease in cost
Relationship Marketing
Costumers preference - longstanding relationship
Customer Relationship Management
Trust
Act upon customer desires
Listen to the curtomer
Share stores
Marketing is about understanding the needs and wants of the customer
Achieve long-term goals for the organization by satisfying curtumes wants and needs legally and responsably