Please enable JavaScript.
Coggle requires JavaScript to display documents.
Pos Bloc - Coggle Diagram
Pos Bloc
Target Audience
Gender
Male
Female
Age
19-34
Enjoys
Nongkrong
Meeting
Coba hal baru
Musik
Local brands
Festival
Art related
Historical things
Personality
Artsy
Youngsters
Dynamic
Kreatif
Keren
Asik
Media
Instagram
Twitter
Tiktok
YouTube
Location
Jakarta greater areas
Big cities
Economy
SES AB
Ga eman buat nongkrong
Product
USP
Nuansa peninggalan kolonial
Suasana lampau dan kreativitas masa kini
Instagramable
Serba ada
DNA kreativitas anak muda masa kini
Competitor
m bloc
The Lapan
Pelaspas
History
Kantor pos
Jalan pos pasar baru
Heritage weltevreden
Peninggalan masa kolonial
Jadul
Heritage
Antik
Legacy
Art deco
Includes
Food & Beverage
Fashion
Art & Craft
Vintage Stores
Multifunction Hall
Problem
Objective
Increase brand awareness
Build engagement with young creative communities
Key Insight
Covid-19
Work from home
Social distancing
Makin pengen nongkrong
Being selective on choosing places to go
Need for Social connect
Lack of interaction
Lost contact
Memendam banyak uneg uneg(gabisa cerita)
The rise of TikTok
Trend
Challenge
Task
Create a creative campaign proposal
Period: 3 months
Possible Medias
Digital
Print (?)