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ME-GO - Coggle Diagram
ME-GO
Brand brief
arti nama
amerika (mei guo)
tempat yg indah
place to heaven
dreamland
wonderland
paradise
pinyin: 美国
produk
price 30-40k
halal
similar to pandaexpress
from wok to meal box
Chinese American Fusion Cuisine
target audience
geografis
pontianak
demografis
generasi millenial
SES B
keluarga
psikografis
practical person
behavior
really enjoying comfort food
brand positioning
chinese-cuisine-inspired dishes with an american twist.
value
hygiene
services
fortune cookies
food quality
mission
bring chinese-cuisine-inspired dishes to another level
Packaging Brief
base putih - dominan merah
illustrasi fortune cookies
what to include
sosial media
logo
nama pemesan
varian
food pail box
size:
brand personality
casual
practical
comfort food
easy
enjoy
fit on anywhere
innovative
fusion
twisted
inspired
another level
vintage yet modern
culture
chinese
american
fortune cookies
authentic
Logo Brief
with framing
tulisan ME-GO lebih
menonjol dibanding pinyin
referensi: PAOPAO