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spoti, Diversification - Coggle Diagram
MARKET STRUCTURE
BUYERS AND SUPPLIERS
8 million artists (suppliers)
365 million buyers
165 million subscribers (no ads)
200 million users (with ads)
22 million tracks
MARKET
Entry conditions
Having developers and servers to launch the app
Paying labels to put music on the platform
Exit conditions
Shutting down servers in case of bankruptcy
Being added to a bigger company in case of buyout
PRODUCT DIFFERENTIATION
Personalized playlist created for the consumer
Analysis of the songs and the lyrics to offer new artist
Addition of podcast on the platform
STRUCTURE: SUPPLY CONDITIONS
COST STRUCTURE
cost-driven structure
PRODUCTION FACTORS MARKET
Premium service
Add-supported service
TECHNOLOGY
Technology to create personalized playlists for the users
Recommendation engine to discover the user new music
Firm's organizational structure
Squad
: a group of 12 developers
Chapter:
small group of people from different squads, having similar skills and working in the same tribe
Guild
: more organic-looking chapter with people willing to share knowledge, tool, practice, etc..
Tribe
: a collection of squads, working in the related areas / departments
Personnel policies
Code of Conduct and Ethics
2.
Be nice
. Treat people with dignity and respect, regardless of who they are and where they came from. .
3.
Play fair.
Don’t cheat. Be careful to balance the interests of all groups (stakeholders, artists, users, employees and the general public)
Do the right thing
. Always act with honesty, integrity, and reliability.
The four tenets of Spotify’s people strategy
Diversity inclusion and belonging
Learning and development
Talent attraction
Growth
Localisation
Diversification
