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Gamification, MIS-458 | Advanced topics in information systems Fall 2021 …

- - - - :pushpin: Restrictions
      - :pushpin: Meaningful choices
      - :pushpin: Rules
      - :pushpin: Working towards a goal
- - - - Used within the Salesforce platform to gamify the sales process
  - - - Uses gamification to get students from all over the world to promote the service and recruit new users
  - - - Helps people finding the perfect balance in their diet
  - - - A service that encourages loyalty for TV-series & films
  - - - Click to watch the 1st video :link:
      - Click to watch the 2nd video :link:
- - - - Satisfaction
        
        Dopamine
- - - - :black_small_square: Chance
      - :black_small_square: Rewards
      - :black_small_square: Resource acquisition
      - :black_small_square: Challenges
      - :black_small_square: Competition
  - - - Which dynamics will be used :question:
      - How will they be used :question:
- - - - :white_medium_small_square: Engagement loops
        
        :white_small_square: Action
        
        :white_small_square: Feedback
        
        :white_small_square: Motivation
      - :white_medium_small_square: Onboarding & progression loops
        
        :white_small_square:Explaining the most important elements & concepts
  - - - :white_small_square: Cultural aspects
      - :white_small_square: The degree of innovativeness of a person
  - - - :white_small_square: Average number of visitors per day
        
        Engagement
      - :white_small_square: Average number of referrals per customers
        
        Promotion
      - :white_small_square: Average number of products per sale
        
        product ownership
  - - - :white_medium_square: Hard fun
        
        :white_medium_small_square: Play to see how good they are
        
        :white_medium_small_square: Play to beat the game
      - :white_medium_square: Easy fun
        
        :white_medium_small_square: Exploring new worlds with intriguing people
        
        :white_medium_small_square: Excitement & adventure
      - :white_medium_square: Serious fun
        
        :white_medium_small_square: Feeling better about themselves
        
        :white_medium_small_square: Clearing their mind by clearing a level
      - :white_medium_square: The people factor
        
        :white_medium_small_square: Games are an excuse to invite their friends over
        
        :white_medium_small_square: It’s the people that are addictive, not the game
    - - :white_medium_square: Language
        
        :white_medium_small_square: How are the players addressed? Cold & distant, or warm & personal?
      - :white_medium_square: Social interactions
        
        :white_medium_small_square: Friends make a lot of things a lot more fun, Gamification included
      - :white_medium_square: Design
        
        :white_medium_small_square: The choice between a business-like design or a design with some playful elements can make a huge difference
      - :white_medium_square: Humour
        
        :white_medium_small_square: This can be anything
        
        :white_small_square: A challenge
        
        :white_small_square: A reward
        
        :white_small_square: A badge
  - - - :white_small_square: Increasing web shop sales & customer loyalty
      - :white_small_square: Decreasing costs of development for new products & customer service costs