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Paint pallet and brush - Coggle Diagram
Paint pallet and brush
Celebrity endorsement
Celebrity endorsement is very important in advertisments because celebrities always make the audience remember the advertisement and many people would love to be like the celebrity
logos
The logo i decided on was paint splatter in the back with the pallet and brush with a sparkle on the brush as dazzle means a bright light that can partially blind you for a short period of time
target audience
I felt as if my target audience is for older people more specifically the elderly because painting can be a hard hobby for them to do if they have any problems with their hands more specifically arthritis which is the inflammation on the joints and even something as simple as squeezing paint could make them very sore and this product is to make it easier on their hands for their sake and their hands sake
slogans
the slogan i decided on is ''No hassle with dazzle'' because this is short and sweet and easy to remember. its also saying that there is no unnecessary hassle with our product and it also has a rhyming scheme
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whos in advertisment
I have decidced on a older german artist named gerad richter because he is in the age range of the audience and he could be alot more recognizable to the older audiences who could know his work, i also want an artist who is old because he fits in with the audience and he would be alot more believable than a younger person
colour of products
I have decided to go with lighter and more neutral colours to be pleasing on the eye because this is for the elderly and their eyes dont want to be staring at intense colours that can strain their eyes and make them not be able to watch the advert
music used
The music that i will use in this product will be a calm melody to show calmness and comfort and make the audience feel peaceful and relaxed as painting should be a calm hobby that makes the artist feel a sense of tranquility . I chose fur elise by beethoven because his iconic musical number would be easily recognizable and would make the audience remember the advertisement.
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