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Marketplace for Death Related Services - Coggle Diagram
Marketplace
for Death Related Services
Target
Males & Females 35+
A/B Class
Brand Attributes
Hassle Free
Less hectic
Accommodating
Safe
Revolutionary
Convenient
Legitimate
Fast
Secure
Tailored
Innovative
Reliable
Professional
knowledgable
Trustworthy
Dependable
Diverse
Peaceful
We are an innovative marketplace that offers its customers a unique service of looking for listing cemeteries online while availing other services that help customers react to the death of loved ones in the most efficient, effective and timely manner possible. Our aim is to make you focus on the things that matter pre, during and after hard times, while we take care of the operations that come with it.
Criteria
Short
Malleable
High retention/memorable
Not too literal
Easy to pronounce & spell
Has verbal & visual stopping power (unique)
Shouldn't tell the whole story
Naming Techniques
Inventive
Decriptive
Generic
founder Name
Acronym
Qualifications Measures
Is it memorable?
Does it foster positive brand connection?
Does it have an associative potential?
Is the domain & SM Anchors available?
Are there similarly named brands in the market?
Does it reflect our brand positioning?
Competitors
Screening Process
Perceptual Screening
Legal Screening
Linguistic Screening