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8 TIM - Writing for The Web - Coggle Diagram
8 TIM - Writing for The Web
Search Engine Optimization (SEO)
is the process of getting your page as high up on that list as possible
Principal Tec.
Keyword Optimization
When somebody searches online, one of the ways that a search engine knows that your page is relevant to the search request is that the same words appear on the web page as in the search term that was used. Therefore, the more frequently these “keywords” appear on a web page, the more relevant that page will be to a search engine for the query that was made.
The Hierarchy of Content on a Web Page
Another way that a search engine identifies relevant content is by analyzing content areas on a web page. Some areas are valued above others in terms of importance. Similarly, it will consider sub-headers to be more important than a paragraph of body copy. Therefore, if your chosen keywords appear in these important places, such as in your page’s main header, a search engine will see the page as more relevant for search queries relating to that keyword
Tailoring your web copywriting
To refine your style, answer the following questions
Who is the audience?
What content do they want?
What is the purpose of this platform?
What action do you want them to take?
Email Newsletter
different from website
people already taken action to connect with your brand
keep customers engaging with your brand
share the longer content you create for your blog
more conversational and informative than your website
Blog articles are a great way to improve your website’s ranking through SEO