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1.1.3 Market positioning - Coggle Diagram

- - - - A range of 3,000 items representing AMAZING VALUE for money, shoppers loved the context and so did fellow retailers
    - - Birds eye takes cod and pellock and adds value to the fish and produces a range of fish products
    - - No one had created the dyson style of vacuum before. Regular vacuums were a frustration
    - - Very important in the car market. Reliability is something you can build a brand around
    - - The Velda focus has consistently remained on the highest quality standards as well as consumer and customer satisfaction. Alongside the consumer benefit particular importance is placed on stability and durability all of which are designed using the latest tech.
    - - emotional advertising
    - - Advertising often enforces the brand, it is the key to being competitive. How products are presented to us can impact on perception of products being fit for purpose
    - - Small shops with essentials for people to pop into.
    - - can produce a business with competitive advantage. Customers want a business to get things right first time and dealing with their complaints faster and more efficiently