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marketing mix - Coggle Diagram
marketing mix
promotion
Advertising
mass media
Television
Radio
Magazines
Internet
Newspapers
Sales promotion
Contests, games,
Premiums and gifts
Sampling / product samples
Fairs and trade shows
Public Relations
Press kits
Speeches
• Seminars / special events
Annual reports
Personal selling
Sales presentation
Sales meeting
Incentive programmes
Direct and digital marketing
Catalogues
• (E-) mailings
Electronic shopping/ web pages
Electronic shopping/ web pages
product
actual product
logo
packaging
quality
features
design
parts of the product
core product
Augmented product
delivery
warranty
credit
customer support services
types of products
industrial
materials
capital
supplies and services
consumer
convenience
unsought
specialty
shopping
place
Marketing
distribution management
decisions on the availability of the products and services
delivering value
Direct marketing channel
Logistics
controlling the physical flow of goods
services
implementing
Indirect marketing channel
price
Value based pricing
Setting prices based on buyers’ perception of value
Competition based pricing
Setting prices based on competitors’ strategies, prices, costs and offering
Cost based pricing
Setting prices based on the cost on the production
Maximum: No demand above that price
Minimum price: No profits below that price