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3 TIM - Marketing Tactics in Unison - Coggle Diagram
3 TIM - Marketing Tactics in Unison
Online equivalents of tradicional techniques
Surveys, polls and market research
Web Analytics
Traditional PR
Web PR
Traditional Advertising
Online Advertising
Word of Mouth
Viral
Direct Postal Mail
Email
Linking Tactics Together
Email Newsletter
should link to your website and social networking profiles
keeps interested customers informed of relevant news and special offers
Website
cornerstone of the entire campaign and the destination for all links that are published
Online Adverts
drive web traffic to your website and inform viewers about the characteristics of your brand and product in a few words
Proper Keywords
promotes your website and ensures that your online adverts appear to the right people
Social Media Channels
can drive word-of-mouth promotion and make your brand more personal. They link to your website, serve as an alternative to email updates and act as the launch pad for viral marketing promotions
Mobile Marketing
lets you communicate with customers on the go, facilitating social networking, using the website and getting updates
Web Analytics
lets you monitor your customers’ online activities and enables you to measure the return on investment in order to evolve and improve your overall strategy to increase returns
Planning is assential
Any rushed, half-hearted or unstructured online marketing attempt is doomed to failure and invisibility
Planning involves aspects like growing your contact base, organizing strategically timed promotions, scheduling time for social network maintenance and monitoring, ensuring consistency throughout all communications, spreading the information manually, and so on. It is not enough to build a website and expect your customers to come to it.