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TIM - Introduction to Internet Marketing - Coggle Diagram
TIM - Introduction to Internet Marketing
three cornerstone principles
Personalizaton
custumers online
want to be addressed personally
Relevance
comunication online
interesting
relevant
to not be ignored
Immediacy
Web Changes
blistering pace (ritmo acelerado)
short attention spans (período de atenção
expect
on-the-minute
updates
information
Marketing Moves Online
Advertising takes off
The dotcom phenomenon
Websites first
The rise of the social web
Success Stories
Hotmail Link
Google Conquers Search
Blair Witch Leverages Viral Marketing
District 9 sweeps social media
Global Trends
Brand as Product
Ad Fatigue
Viral Marketing
Targeting
Social Media Marketing
Golden Oldies